I'm Nicole!
Owner + Founder of Oyin & Co.
My name is Nicole Oyin (pronounced Oy-ee) Thomas from Philadelphia. After having several bad experiences as a customer with small businesses I really wanted to support, I realized there were things happening in my community that needed to change. I felt that the small business industry needs to elevate….and is starts with hiring right the first time.
I help small business owners and individuals realize how to use their professional superpowers to change the world by helping them find, vet, interview and maintain newly acquired talent.
Have you ever had that feeling in your gut when you were doing the thing you knew you were made for? Yeah. That’s how I feel about being a talent whisperer.
I help small business elevate their services by helping them hire skilled, diverse employees who address all of their needs and are the best fit for their business.
After having several bad experiences as a customer with small businesses I really wanted to support, I realized there were things happening in my community that needed to change. I felt that the small business industry needs to elevate….and is starts with hiring right the first time.
I have always been a huge proponent of local businesses, but I also understood why so many kept closing after what I had experienced. When I started talking to different business owners about what was going on behind the scenes, a pattern emerged.
None of the owners knew how to find qualified employees. They felt lost in the hiring process and didn’t know what to look for on resumes. And when it came to interviewing, they were just as confused. After helping a few friends for free, I realized something. My skills and experiences had given me the tools to help out the small businesses in my community.
I discovered that part of my mission was to help small businesses find great people to work there to improve and grow their business.
And that’s when Oyin & Co. was born. So many small business owners feel frustrated or disappointed with the results they get from hiring using traditional methods.
Our Values
The struggle is real!
Businesses look at hiring or staffing as the last thing they need to worry about, but then feel desperate because they’re wasting time on new hires who end up quitting after just a few weeks. Or, even worse, they hire people who can’t do the job at all, and feel awkward having to fire them so soon after hiring them.
But we’ve got your talent sourcing solutions!
At Oyin & Co., we get it. It just doesn’t feel like you can make that happen. And while it might feel impossible, this is the exact reason why this company was created.
We come in to offer expert help, not just for the business hiring, but also for the candidates who apply. When we make that connection for business owners and potential employees, we know we’re helping to make both of their lives better.
When you work with a talent sourcing expert, we use creative recruiting methods to find people who might not even think they’re looking for a new job. Based on 20 years of experience out in the wilds of talent management, we know exactly what skills make a great candidate for your business and what characteristics will make them an asset to your team.
